A good Social Media Marketing Strategy should help you achieve the goals you have set for your business. To do so, it has to be dynamic, so that it can adjust to the variations that occur in the media every day. And of course, it has to take into account every new thing and detail regarding Social Media, so that you can get the most out of it. I’ll talk to you about it today!
In this blog post, I will share with you the 15 fundamental tips to improve your Social Media Marketing. Here you will know the aspects that you must consider and the techniques that you must use to promote your campaign in Social Networks. Don’t forget to save this post in your favorites!
1. Attract users’ attention with computer graphics
People love computer graphics! They can summarize data and present it in an attractive and didactic way, all at the same time. That’s why I advise you to include this kind of graphic products in your blog posts. They will help you to give your audience an added value.
Now, it is fair to ask yourself: how do I make computer graphics? Fortunately, nowadays you don’t need to be a designer to be able to compose this kind of graphics. Thanks to online tools like Canva, you can create them very quickly. And besides, they look great!
2. Keep your contents always fresh
An excellent strategy to get the most out of your content is to keep it up to date. To do this, I recommend that you first review your articles for those that have received the most acceptance from the audience. Once you have found them, you should apply the necessary updates (for example, add data that has emerged after publication).
Once your most successful posts are ready, you can move on to re-publishing them on your social networks. You can use Postcron to schedule posts on Facebook, Twitter, and other social networks so that they are published on the day and time you determine. Voilà!
3. Make the most of your blog!
As you know, in Social Media Marketing, “content is king.” It is it that enables you to provide users with added value. Now, I recommend you take into account that your blog posts can have different formats; in other words… be creative!
So, according to your needs, you can write short articles, photographic posts, longer texts, do microblogging, and more. In all cases, it is essential that your content is optimized to be displayed correctly on mobile devices, where a large part of the audience of Social Networks comes from. You can check if they are suitable for this with the help of Windows Resizer, a Chrome extension that allows you to know how your content looks through different resolutions.
4. Use the social buttons
To boost the dissemination of your content, you must provide users with a way to share your posts in their accounts and with their friends. This is done through social buttons, which allow people to publish your posts on their social networks with the click of a button. If your blog is hosted on WordPress servers, you can add them with AddToAny, a plug-in developed especially for that site.
5. Organize contests and promotions
Organizing promotions and contests on Facebook is a great way to honor your followers and entertain them at the same time. To do this you can use the most important eve of the year, such as Christmas or Mother’s Day. Being present on special occasions will help you look more human to your audience and will help people associate your brand with happy moments.
6. Work with Content Calendars for Social Media
It is important that you organize your efforts in social networks so that you can carry out your marketing strategy with greater efficiency. To do this, you have to make sure you can measure the effectiveness of your campaigns. With that objective and also to facilitate your daily tasks in Social Networks, there are the Content Calendars for Social Media.
Working with a Content Calendar for Social Media allows you to sort the frequency of your publications and helps you make decisions regarding the content you are going to publish. To do this, you must enter all the posts you are going to make each day, indicate the times, and specify the distribution channels (Social Networks), among other data.
7. Implement the Pin It button
You can use your daily browsing to get interesting content to share with your audience. How? By installing the Pin-It button. This is a Chrome extension that allows you to send Pinterest any photo you find on the Internet. Plus, it adds a Pinterest share button every time you zoom in on a picture – it’s the ultimate!
8. Schedule content to share with your audience
It often happens that when surfing the Internet, you find interesting articles, photos, and information to post on Twitter, share publications on Facebook, and share on your different social networks. To not forget to do this, I advise you to use the Postcron extension for Chrome. With its help, you can easily schedule any content you find on the web and then share it with your audience on the day and time you prefer.
9. Know your statistics in the Social Networks
To know if your social media communication goals are working as you expect, it is essential that you get feedback on your performance on each social network. Basically, it’s about being able to analyze which contents are better received by the audience and at which times, so that you can perfect your publishing strategies with that reference. For this, you can use analytical tools such as Facebook Insights on your Fan Page, Twitter Analytics, Google Analytics, and others.
10. Choose the best content to share with your audience
As we’ve said many times before, content is the best way to reach your audience and “conquer” them, so it’s important! That’s why I advise you to focus your publications on the topics that interest your followers the most. How do you know which ones? Very simple! To do this you should consult BuzzSumo, an online tool that allows you to easily find out which are the most shared topics in Social Networks.
11. Participate in the conversations
A great strategy to reach your audience on Social Networks is to participate in the most popular discussions in your niche. So, depending on the site, you can make sure your posts are linked to specific topics. For example, on Twitter, you can do this by adding the corresponding #hashtag to your post. Also, you can find out about the most talked about topics in that Social Network by consulting the Trends panel.
12. Interact with your audience
To bond with your followers, it is essential that you behave interactively and responsively. So, be sure to respond to the mentions you receive on Twitter whenever you can, as well as thank Likes and comments on Facebook and other gestures from people on other Social Networks. The idea is that you show yourself to be grateful and close since this will stimulate your audience to continue participating in your proposals.
13. Include calls to action in your publications
Often asking your audience directly for what you expect them to do is the easiest way to get it. I advise you to try it! So, if you want to have more followers on Twitter, invite your audience to follow you on that Social Network from your other accounts. The same if you expect to earn more Likes or have people share your content. Remember: just ask!
14. Use the Twitter Cards
Twitter Cards are the best way to add visual appeal to your tweets. When you implement them, each of your publications in that Social Network will display a title, an image, some lines of text, and a link to the article. Great! Don’t you think?
To implement them, all you have to do is add to your site the code that will be given to you by Twitter through this link. Click on this link to learn everything about Twitter Cards and how to activate them step by step.
15. Spread your accounts on Social Networks offline
A very important point to spread your brand through Social Networks is not to forget to promote your Social Media accounts offline. Thus, you can place your Facebook URLs, Twitter users and other data in your personal cards and brochures. It’s also a good idea to place plots in the windows of your business and take advantage of all the spaces exposed to the public’s gaze.
With the help of these 15 tips you can improve your Social Media Marketing. Incorporate them into your Social Media routines and don’t forget to control your metrics with analytics tools. Tell me about it later!
